Over 30 Hospitality Social Media and Marketing professionals joined us for our inaugural Social Media Workshop! We were fortunate to have 3 incredible speakers on our panel. We heard from Rachel Brotman, @thecarboholic (on Instagram & TikTok) with 295K+ followers, Gráinne O’Neill, @thedeadrabbitny with 190K+ followers, and Angel Zheng, @angelzheng_ and @isshikimatcha with 29K+ followers & a Forbes 30 Under 30 recipient. Aly Bandali, Co-Founder of Shifka, moderated our panel.  Topics of discussion included:

• – Why social media matters more than ever. Influencing customer decisions, trends, brand awareness, and driving traffic.
• – How influencers evaluate their business, partnerships, and measure success. Engagement metrics, ROI, collaborations, and quality content.
• – Practical guidance on working with influencers. Vetting creators, trade partnerships, deliverables, and campaign performance.